According to Adrian (@adriannewman21), NFTs now rank second in product-market fit (PMF) behind DeFi, as NFT holders and their communities are increasingly purchasing consumer products originating from NFT collections. Adrian cites the example of the @rektdrinks brand, which emerged directly from a successful NFT collection, highlighting a growing trend where NFT projects extend their reach into mainstream markets. For crypto traders, this evolution signals expanded utility and mainstream adoption for NFT projects, which could lead to increased token demand and liquidity. Source: Adrian (@adriannewman21) on Twitter, May 8, 2025.

According to @jessepollak, enhancing on-chain content is pivotal for developing consumer products, which in turn can drive more users to the blockchain ecosystem. As more content is created on-chain, there is a greater opportunity to build innovative products that attract a broader audience, thereby increasing blockchain adoption.